Why does magic work? What is the psychology behind it?
At the McGill University and the University of British Columbia we are trying to answer these questions.
We study the psychology of magic: how magic works in the mind.
Current research: Card magic
What are the most commonly chosen cards? How do magicians influence choices?
We conducted experiments examining a common tool used by magicians: playing cards. This is the first study to examine the psychology of card magic.
Our paper, “Perceptual and Cognitive Characteristics of Common Playing Cards”, has been published (open access) in the journal Perception.
Coming soon: Decision making and persuasion in magic
Magicians can reliably yet subtly influence decisions. How does this work? Why do people not notice the influence?