Why does magic work? What is the psychology behind it?

At McGill University and the University of British Columbia we are trying to answer these questions.

We study the psychology of magic: how magic works in the mind.


Current research: Decision-making and card magic

Magicians can reliably yet subtly influence decisions. How does this work? Why do people not notice the influence?

We try to answer these questions in our latest paper, Influencing choice without awareness published in Consciousness and Cognition.

This study builds upon our previous research on the psychology of card magic.

For other studies on the science of magic, see the special issue we organised in Frontiers in Psychology.